Amity University Online offers accredited degrees and certifications, making quality education accessible to learners across India and beyond.
AICTE & UGC approved programs
Mobile-first learning platform
Career-focused digital degrees
Challenges
The brand needed to improve its online lead generation funnel and streamline paid ad campaigns for better ROI and targeting precision.
High CPL from paid ads
Low conversion on mobile
Unstructured campaign messaging
Inconsistent funnel quality
Approach & Strategy
We developed performance marketing funnels, restructured landing experiences, and executed high-converting ad campaigns across platforms.
High-CTR landing pages
Channel-based funnel mapping
A/B tested creative batches
CRM-integrated lead delivery
Results & Impact
We improved Amity’s digital funnel performance through targeted lead generation and optimized campaigns, leading to better conversion and lower cost per lead.
