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Home
About Us
Our Work
Services
Team
FAQs
Contact Us
Organic hygiene for mindful living
Drove awareness and
D2C growth
Services Offered
Social Media Marketing, Paid Campaigns
Client Name
Azah
Website
www.azah.in
Industry
Personal Care | Feminine Hygiene
Brand overview
Azah is a clean, premium brand focused on organic sanitary pads and wellness products for the modern Indian woman seeking quality and comfort.
Organic hygiene product range
Female-focused wellness brand
Premium D2C positioning
Challenges
Azah faced low engagement on social media, limited influencer activation, and underperforming ad funnels, especially in Tier 1 metro audiences.
Weak brand recall on ads
High bounce from landing pages
Low ROI on Meta campaigns
Lack of relatable storytelling
Approach & Strategy
We redesigned Azah’s paid media funnel with performance-driven creatives, niche influencer collabs, and regional targeting across content formats.
Performance ad revamp
Tiered audience segmentation
Influencer activation campaign
Retargeting via social journeys
Results & Impact
Our campaigns helped Azah scale their digital presence and improve brand trust, ultimately leading to stronger sales and social traction.
89% growth in Instagram followers
2.4x increase in D2C website orders
61% rise in ad click-through rates
47% reduction in customer CAC
