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About Us
Our Work
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Home
About Us
Our Work
Services
Team
FAQs
Contact Us
Product-first to lifestyle shift
Built narrative, flow & retention
Services Offered
Business Consulting, Funnel Optimization
Client Name
Urbanista
Website
www.urbanista.com
Industry
D2C Fashion | Lifestyle
Brand overview
Urbanista offers urban lifestyle and fashion products that blend design, comfort, and utility for modern city-centric buyers.
Street-ready fashion products
Built for metro professionals
Bags, shoes, accessories
Challenges
The brand lacked emotion in content, poor product navigation, and bounce spikes from mobile CTAs that didn’t drive next steps.
Flat visuals, no vibe
High bounce on mobile
Missing story around gear
Repetitive layout structure
Approach & Strategy
We added lifestyle use cases, mobile UX fixes, and landing-first funnel design with better CTAs and structured retention nudges.
Story blocks per product
Post-purchase funnel
Lifestyle-focused images
Scroll-hold on mobile
Results & Impact
Engagement went up, bounce rate fell, and conversion on mid-ticket gear improved, especially through Instagram traffic.
71% IG engagement boost
46% better product views
33% drop in bounce rate
2.1x add-to-cart growth
