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Home
About Us
Our Work
Services
Team
FAQs
Contact Us
Modern breakfast for clean eaters
Built D2C site & brand flow
Services Offered
Website Development, Branding
Client Name
Oatful
Website
www.shopoatful.com
Industry
Food & Beverage | D2C
Brand overview
Oatful is a clean oat-based breakfast brand serving ready-to-eat oatmeal made with real ingredients, no fillers, and premium taste for busy mornings.
Clean-label oat products
Subscription meal model
Zero additives or sugar
Challenges
The old site lacked flow, story clarity, and conversion structure across bundles, making the D2C experience feel incomplete.
No story-driven landing pages
Poor mobile scroll logic
Weak product comparisons
Cluttered PDPs and CTAs
Approach & Strategy
We structured the PDPs, rebuilt bundle flows, and reworked brand story across landing + retention with influencer visuals.
Visual bundle selectors
Ingredient focus blocks
Lifestyle-based reel tie-ins
Subscription-ready UX
Results & Impact
Conversion, average order size, and brand recognition all improved through clean design and consumer trust reinforcement.
39% improvement in conversion
24% increase in AOV
66% Instagram engagement lift
31% repeat orders growth
