Angara is a global jewelry brand offering lab-grown diamonds and fine jewelry. Their products combine elegance, affordability, and expert craftsmanship through a seamless online shopping experience.
Lab-grown diamond experts
Trusted luxury e-commerce brand
Fine jewelry with global reach
Challenges
The platform struggled with traffic spikes, slow checkout, sync issues, and poor mobile performance—impacting user retention during seasonal campaigns.
Checkout lag during sale peaks
Backend load management issues
Product sync delays at scale
Mobile cart conversion was low
Approach & Strategy
We optimized performance, rebuilt the user journey, and improved mobile functionality with a scalable backend ready for high-volume global sales.
Checkout and cart speed upgrades
API sync and logic optimization
Mobile user journey refinement
Server-side architecture cleanup
Results & Impact
The tech revamp improved page speeds, raised mobile conversions, stabilized backend operations, and significantly boosted overall checkout performance.
