Website Development, Brand Rebuilding, Product Development, Social Media Marketing
Client Name
rePad
Website
www.repad.in
Industry
Personal Care | Sustainable Hygiene
Brand overview
rePad is India’s pioneering reusable cloth pad brand focused on menstrual health, environmental sustainability, and women's empowerment through education and advocacy.
First reusable pad brand in India
Focus on sustainable hygiene
Education-driven social enterprise
Challenges
As a startup addressing taboo and waste, rePad needed digital reach, educational content, and a compelling UX to build trust and raise awareness.
Taboo around menstruation
Low online awareness
Needed credibility-building content
Weak digital UX & messaging
Approach & Strategy
We rebuilt rePad’s site, optimized UX for education, and amplified outreach with campaigns, workshops, and social storytelling to build awareness and trust.
UX-focused website refresh
Storytelling-led digital UX
Awareness workshop integration
Social campaign rollout
Results & Impact
rePad’s digital relaunch boosted visibility, awareness, and community engagement—strengthening its mission to end period poverty.
