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About Us
Our Work
Services
Team
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Home
About Us
Our Work
Services
Team
FAQs
Contact Us
Streetwear label for Gen Z
Built launch story
& fashion UX
Services Offered
Branding, Website Development, Campaign Support
Client Name
Represent
Website
www.representclo.com
Industry
Fashion | Gen Z D2C
Brand overview
Represent is a youth-focused fashion label built for Gen Z with streetwear drops, clean visuals, and community-first digital branding.
Gen Z-driven streetwear brand
Clean minimal design drops
Limited editions and collabs
Challenges
Brand had no structure to its launch flow, lacked identity assets, and didn’t create content hooks that resonate with fast-swap users.
No pre-launch system
Visuals not differentiated
No clear mobile checkout UX
Flat fashion campaign tone
Approach & Strategy
We crafted their Gen Z brand language, launch pages, influencer reels, and story-based product lines with strong checkout focus.
Scroll-first product UX
Capsule drop announcement kits
Influencer UGC grid design
Launch waitlist integration
Results & Impact
Represent's first drop had traction, strong mobile conversions, and high early retention through community and visual appeal.
18K site visits on launch
92% IG audience growth
38% mobile cart conversion
42% open rates on drop email
