Visions Creative

Holistic wellness for modern lifestyles

Grew engagement with
wellness campaigns

Services Offered

Marketing, Paid Campaigns

Client Name

Roundglass

Website

www.roundglass.com

Industry

Health & Wellness | Corporate Wellness

roundglass

Brand overview

Roundglass is a wellness and sustainability company offering content, apps, and experiences for mental, physical, and emotional well-being.

Holistic wellness platform

Focused on mindfulness & balance

App and content ecosystem

Roundglass portfolio image
Roundglass portfolio image
Roundglass portfolio image
Roundglass portfolio image

Challenges

They lacked consistent engagement across regions, needed high-performing ad creatives, and clearer funnel structures for different audience profiles.

Low retention on paid ads

Inconsistent global reach

Undefined conversion flows

Low CTR across campaigns

Approach & Strategy

We developed performance-first campaigns with refined messaging, built funnel segments, and optimized delivery across awareness to lead stages.

Campaign funnel segmentation

Global geo-targeting setup

Messaging framework build

CTR-optimized ad creatives

Results & Impact

Our paid campaigns boosted user sessions and brand visibility, helping Roundglass grow awareness and conversions in new markets.

2.6x increase in website traffic

43% rise in ad conversion rate

64% boost in brand searches

37% drop in cost per lead